Bob Burg (author of The Go-Giver) – How to Master the Art of Ultimate Influence (Encore Episode)

- 1What Drives the People Who Change the World - Dan Lyons (writer of HBO's Silicon Valley)
- 2The Secret Skills of Successful Project Managers - Kory Kogon
- 3Revolutionize Leadership Through the Power of Trust and Inspire Principles - Stephen M.R. Covey
- 4How to use LinkedIn analytics to grow your brand with Liam Darmody
- 5The No-BS Guide to Getting Millions of Views on Social Media - Joel Lalgee, aka The Realest Recruiter
- 6How to Speak Like a TED Talk Speaker - Brenden Kumarasamy
- 7How to Master Public Speaking and Become a Top Communicator - Brenden Kumarasamy
- 8The Untold Truth About What Makes Content Go Viral - Travis Brown
- 9The Play-by-Play of How Dugout Mugs Hit 30M from a 70K Start - Kris Dehnert
- 10From Shark Tank to Billion-Dollar Business Empire - Kevin Harrington
- 11The Power of Audacious Marketing with Mark Schaefer
- 12Giving vs. Receiving: The Secret to Living a Fulfilled and Abundant Life - David Meltzer
- 13Why Mental Health Conversations Are More Important Than Ever - Alessandra Torresani
- 14How to Survive and Thrive in Business in Times of Change - Chris Do
- 15What It Takes to Start a Successful Product-Based Business - Jacqueline Snyder
- 16How Effective Time Management Drives Success with Kris Ward
- 17The Art of Living Mindfully with Dr. Mark Pirtle
- 18Why Taking Risks Can Lead to Breakthrough Success with Will Pemble
- 19The Power of Trust and Inspiration in Leadership with Stephen M.R. Covey
- 20Break Free from Leadership Myths: Discover a New Way to Lead - Marcia Daszko
- 21The Art of Influence: Proven Strategies to Do It Right - Bob Burg
- 22Turning Failure Into Success: The Journey of a Self-Made Millionaire - Jim Britt
- 23How to Become a Key Person of Influence and Dominate Your Industry with Daniel Priestley
- 24From 10k to 100k followers: Proven Tactics for Instagram Growth - Brenden Kumarasamy
- 25Buy, Build, Sell: Secrets to Thriving in the Online Business Market with Blake Hutchison
- 26The Game-Changing Power of ChatGPT - Cory Warfield
- 27What Changes in Our Lives to Look Forward to After 30 Years - George J. Chanos
- 28Breaking the Chains of Limiting Beliefs with Doug Dane
- 29Breaking Free From Old Habits: How to Break Patterns and Take Action - Scott Jeffery Miller
- 30The Foundations of Successful Project Management with Kory Kogon
- 31The Secret to Achieving Viral Success and Massive Impressions - Joel Lalgee, aka The Realest Recruiter
- 32How to Achieve Start-up Success with Steve Hoffman
- 33What’s Missing from Your LinkedIn? | Brand Secrets + Analytics with Liam Darmody
- 34How to Create Buzzworthy, Viral Content - Travis Brown
- 35The Power of Conviction in Decision-Making with Paul
- 36Elevate Your Branding Game - David Brier
- 37Why Community is the Heart of Your Brand - Mark Schaefer
- 38From Zero to a Million Followers in 30 Days - Brendan Kane
- 39How to Elevate Your Brand Through Influence with Neal Schaffer
- 40Building Your Reputation as an Authority with Mark Schaefer
- 41The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington
- 42From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
- 43From Barista to Owner of Biggby Coffee - Mike McFall’s Story
- 44Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
- 45How to Be a Top 1% Communicator with Brenden Kumarasamy
- 46Skills for Business Survival in Times of Change with Chris Do
- 47How to Be a ”Trust & Inspire” Leader with Stephen M.R. Covey
- 48The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
- 49The Five C's of Confidence with Erika Cramer
- 50The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
- 51The Art and Science of Project Management with Kory Kogon
- 52Five daily practices to take control of your values with David Meltzer
- 53From 10k to 100k Followers on Instagram with Brenden Kumarasamy
- 54How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
- 55Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
- 56How to Build a Relentlessly Helpful Community - John Espirian
- 57Remembering Dr. Mark Goulston: A Podcast Tribute To A Remarkable Mind
- 58Unconventional Wisdom: Embracing Crazy Choices for Success - Will Pemble
- 59What Sparks the Decision to Be Your Best Self? with Mike Bayer
- 60When Leadership Knows No Borders with David Burkus
- 61Bob Burg (author of The Go-Giver): What Great Influencers Have In Common
- 62How to Get Millions of Views with AI - Cory Warfield
- 63Embracing Your Inner Child - Rediscovering Joy and Purpose with Jeff Harry
- 64Kevin Harrington - The Original Shark from Shark Tank - Shares His Recipe for Success
- 65Why Community is Your Brand's Lifeline with Mark Schaefer
- 66The Secret to Going Viral with Brendan Kane
- 67The Magic of Time Mastery: Unlocking Success Through Productivity with Kris Ward
- 68How to Make Decisions with Confidence - Paul Epstein
- 69How to Unlock Your Inner Visionary Mind with Dr. Mark Goulston
- 70Travis Brown's Secret to Getting 90K Instagram Followers in Just 6 Weeks!
- 71The Dark Side That Fuels the Brilliance of Visionaries - Dan Lyons (writer of HBO's Silicon Valley)
- 72How Life Will Change in the Next 30 to 40 Years With George J. Chanos
- 73Breaking Free from Limiting Beliefs with Doug Dane
- 74The Business of Buying and Selling Online Ventures With Blake Hutchison
- 75From 70K to 30M - The Dugout Mugs Story with CEO Kris Dehnert
- 76Brewing Success: From Barista to Owner of Biggby Coffee With Mike McFall
- 77How to Elevate Your Communication With David JP Phillips
- 78How to Make Customers Wait in Line for Your Products With Daniel Priestley
- 79How to Create an Indestructible Mindset With Ike Ikokwu
- 80Lessons From A Social Impact Entrepreneur With Tiffany Yu
- 81The Common Traits of Millionaires With Jim Britt
- 82The Magic Behind Receiving With David Meltzer
- 83Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 84Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 85Leading a Zentrepreneur Life with Toby Corey
- 865 Guiding Principles of Leadership Performance with Ben Putterman
- 87How to Avoid Being a Management Mess with guest Scott J. Miller
- 88Becoming a Champion of Your Own Success with Donnie Boivin
- 89Why Movement is the Language of the Brain with Dr. Erik Reis
- 90How to Create your Brand with Content - John Espirian
- 91How to Build a Loyal Community of Super Fans with Cat Shanu
- 92The Power of Continuous Improvement with Keith Champion
- 93How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 94The Power of Being Real - Joel Lalgee
- 95Mastering the Art of Self-Discipline with Steve Wohlenhaus
- 96Programming Our Mind and Thinking in Versions with Daniel Gray
- 97Insights From a Career in the NFL - Jedidiah Collins
- 98Why You Should Do The Crazy Thing With Will Pemble
- 99How to Tell Stories that Connect Emotionally with Marsha Shandur
- 100How To Make Emotions Work For You Instead Of Against You - Justin Bariso
- 101How to Lead Through Change with Marché Pleshette
- 102How to Show Up in a Fully Authentic Way with Amy Stanton
- 103The Evolution of Corporate Culture: Dan Lyons on the Past, Present, and Future of Work
- 104How to Break Free From Limiting Beliefs with Doug Dane
- 105How to Leverage the Power of Community with Mark Schaefer
- 106Will ChatGPT Change the World with Cory Warfield
- 107Unlocking the Potential of AI and Web3 with Sam Kamani
- 1087 Questions You Should Ask Yourself Before Public Speaking - Ravi Rajani
- 109Revolutionize the Way You do Branding with David Brier
- 110From Barista to Owner of Biggby Coffee: Lessons with Mike McFall
- 111How to Buy and Sell Online Businesses with Blake Hutchison
- 112Internal and External Communication with David JP Phillips
- 113The Secret to Getting Customers to Wait in Line For Your Products
- 114How to Cash in on Your Signature Story - Andy Henriquez
- 115The Power of Thinking Big - Vamsi Polimetla
- 116LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values
- 117Creating a Judgement-free Zone Around Mental Health - Alessandra Torresani
- 118Time Management Myths
- 119What Life Will Look Like in 30 to 40 years
- 120How Travis Brown Gained 90K Instagram Followers in 6 Weeks!
- 121How to Go Viral with Brendan Kane
- 122The Audacity to Dream Big - Aparna Mohla (encore episode)
- 123How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 124How to Develop Influencer Marketing Programs - Neal Schaffer (encore episode)
- 125Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 126How to Create Confidence in Your Life - Erika Cramer
- 127The Common Traits of Millionaires - Jim Britt
- 128How to Break Patterns and Change Your Life with Scott Miller
- 1295 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 130Business Survival Skills During Change - Chris Do
- 131How to Become Known as an Authority - Mark Schaefer
- 132How to Activate the Genius of Others - Liz Wiseman
- 133How to Make the Decision to be Your Best Self - Mike Bayer
- 134Bob Burg (author of The Go-Giver) - How to Master the Art of Ultimate Influence (Encore Episode)
- 135Inside the Mind of Alex Hormozi
- 136How to Use Successful People as a Guide
- 137How to Keep Expanding Your Knowledge
- 138What is the Wheel of Life Assessment
- 139The Mind of a Visionary Thinker with Dr. Mark Goulston
- 140Why You Should Do The Crazy Thing
- 141How to Decide How You Want to Make an Impact
- 142The Magic of Saying No
- 143What Are the Thought Leaders of Tomorrow Working on Today?
- 144The Power of Asking Questions
- 145How to Study Thought Leaders
- 146Insights from AngelList Co-Founder Naval Ravikant
- 147Inside The Mind of Adam Grant
- 148How To Network Like A Pro
- 149How to Get One Million Followers - Brendan Kane
- 150Seth Godin Wowza
- 151Brenden Top Ten List
- 152How to Think of Crazy Ideas
- 153Why we Should Focus on One Thing
- 154How Tony Robins Reached Extraordinary Level of Success
- 155Why Morning Routines Suck
- 156How to Create Your 10 Year Life Plan
- 157How to Put Yourself Into a Category of One
- 158Common Traits of the World Changers
- 159How to Learn from World Changers
- 160Why We Should Say Things That are Unpopular
- 161Newsletters for LinkedIn Creators Are Here!
- 162Navigating Relationships To Achieve Greater Success With Dimple Thakrar
- 163The Art of Being More Interesting
- 164How to Create a Vision for Your Life
- 165Startup Stories: Airbnb
- 166Deepdive Into the Book Zero to One by Peter Thiel
- 167Scott Harrison's Big Vision
- 168How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
- 169How to Be A Thought Leader
- 170The Future of Social Media
- 171The Greatness of Lewis Howes
- 172Why Live Streaming is Important
- 173The Magic of Sharing Your Losses
- 174Why Seth Godin is Brenden's Hero - Insight Live
- 175Startup Survival Guide with Steven Hoffman (Captain Hoff)
- 176How to Become a Genuine Influencer - Bob Burg
- 177INSIGHT LIVE: Anything is Possible
- 178David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- 179INSIGHT LIVE LAUNCHES: The Future of Clubhouse
- 180How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 181The Ultimate Life Transformation Story - Sean Michael Crane
- 182How to Create Confidence in Your Life - Erika Cramer
- 183Lessons From a Social Impact Entrepreneur - Tiffany Yu
- 184Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 185How to Cash in on Your Signature Story - Andy Henriquez
- 186Why Mental Health Matters - Nidhi Tewari, LCSW
- 187Creating a Judgment-free Zone Around Mental Health - Alessandra Torresani
- 188How to Clarify Your Brand Voice - Maranda Joiner
- 189The Power of Thinking Big - Vamsi Polimetla
- 190Chris Do on Business Survival Skills During Change
- 191How to Use Masculine Energy to Enhance Feminine Energy - Amy Stanton
- 192How to Avoid Burnout - Dr. Yvonne Ator
- 193The Common Traits of Millionaires - Jim Britt
- 194How We Should be Thinking About Money, Value, and Worth - Angie Cole
- 195How to Make Data Actionable - Dr. Joe Perez
- 196Mastering the Art of Communication - Brenden Kumarasamy
- 197Inventors, Innovators, & Founders Oh My! Steve Hoffman
- 198How to Make the Decision to be Your Best Self - Mike Bayer
- 199How to Develop Influencer Marketing Programs - Neal Schaffer
- 200How to Become Known as an Authority with Mark Schaefer
- 201How to Tell Stories that Connect Emotionally - Marsha Shandur
- 202Exploring the World of LinkedIn with Andy Foote
- 203The Power of Being Real - Joel Lalgee
- 204Difficult Questions You Should Be Asking Yourself - Brenden Kumarasamy
- 205How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 206David Burkus - How to Lead Teams From Anywhere
- 207Does Your Brand Need an Intervention - David Brier
- 208How to Stand Out in a Noisy World - Brendan Kane
- 209How to Unleash Your Creative Spirit and Stand Out with Video - Alex Sheridan
- 210How to Create your Brand with Content - John Espirian
- 211Practical Tips to Lead a More Mindful Life with Jay Abbasi
- 212How to Unleash Your Inner Child with Jeff Harry
- 213How to Fearlessly Lead a Mission-Driven Company - Wei Tai Kwok
- 214Why Receiving is the Most Important Thing - David Meltzer
- 215Special Best Of 50th Episode of Insight Out
- 216Lessons From Working At Amazon - Daniel Gray
- 217Connecting, Confidence, and Public Speaking - Aparna Mohla
- 218A Man of Great Discipline - Steve Wohlenhaus
- 2195 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 220How to Build a Personal Brand - Lorena Acosta
- 221Insights From a Career in the NFL - Jedidiah Collins
- 222How to Create an Indestructible Mindset - Ike Ikokwu
- 223How to Protect Ourselves During Extreme Stress - Deb Lewis (Part 2)
- 224How to Use Stress for Your Advantage - Deb Lewis (Part 1)
- 225How Perspective Changes Our Ability to Handle Adversity with Jordan Mendoza
- 226How to Make Emotions Work for You Instead of Against You with Justin Bariso
- 227Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 228Becoming a Champion of Your Own Success with Donnie Boivin
- 229Why Movement is the Language of the Brain with Erik Reis
- 230Hard Work, Empathy, and People First Leadership with Josh Roth
- 231How to Build a Thriving Coaching Business with Christine Teh
- 232Treating Social Media Like A Science Experiment with Maayan Gordon
- 233The Power of Continuous Improvement with Keith Champion
- 234Love More and Give Without Expectations with Cory Warfield
- 235How to Avoid Being a Management Mess with guest Scott Jeffrey Miller
- 236How the World's Most Beloved Companies think about Customer Experience with David Fields
- 237Living a Purposed-filled Life with David Reichbaum
- 238Time Management is Really Self Management with Martin Wylie
- 239Programming Our Mind and Thinking in Versions with Daniel Gray
- 240Building a Referral-Based Business with Blake Maddox
- 241Success is Measured by Relationships with Networking Expert Dr. Bill Saleebey (also my Dad)
- 242Awakening Your Purpose with Jonathan Budd
- 243Trust Your Gut and Stop Waiting for Permission with Steve Truitt
- 244The Power of Trust, Strategic Advisors, and Partnerships with Randy Bishop
- 245The Audacity to Dream Big - Aparna Mohla
- 246Being Part of the Climate Solution with Wei Tai Kwok
- 247How to Activate the Genius of Others with Liz Wiseman
- 248Intentional Leadership with Chris Maddox
- 249Don't Limit Yourself or Underestimate the Value You Bring - Travis Walker
- 250Building a Values-Based Relationship Organization with Love and Trust - Joley Michaelson
- 251Tips on Career Advancement and Insights Into the World of Recruiting with Lacey Menchen
- 252Moneyball, Call Me Maybe, and Sales Insights with Mike Terry
- 253Overriding Our Survival Instincts with Mike Terry
- 254Chance Moments, Enthusiasm, and Riding the Highs and Lows of Life with Michael Mullen
- 255Consistency, Avoiding Distractions, and Living Your Fullest Potential with Ted Vergis
- 256Building a Talent Strategy to Achieve Business Success with Angel Franklin
- 257The Power of Gratitude, Perspective, and Serving Others with Chris Wahl
- 2585 Guiding Principles of Leadership Performance with Ben Putterman
- 259Tactical Advice for Leaders, Entrepreneurs, and Start-ups with Michele Magee
- 260Are You Willing to Die for What you Believe In? - Guest Andrew Wilhelms
- 261Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 262Self-discovery, Vulnerability, Being in the Moment with JM Miller
- 263Leading a Zentrepreneur Life with Toby Corey
In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life’s work: Adversaries into Allies: Master the Art of Ultimate Influence.
They explore the themes he outlined in this insightful book, in addition to Bob’s primary framework: the Five Principles of Influence. If you’ve ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.
Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President.
Although he was best known for his book Endless Referrals for years, it’s his business parable, The Go-Giver (coauthored with John David Mann), that’s captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob’s 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and HubSpot’s 20 Most Highly-Rated Sales Books of All Time.
Tune in to hear Billy talk with Bob, who’s been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia.
What we discussed with Bob:
- [01:53] – About Bob’s dad Mike Burg
- [02:53] – What ultimate influence means to Bob
- [04:25] – Who is a genuine influencer
- [07:16] – The life lesson he learned from his cat, Liberty
- [10:40] – Basic principle of human nature
- [13:12] – How he developed his ideas and thoughts
- [17:43] – The relationship between self-control and character of a person
- [19:23] – What can we do to control our emotions?
- [23:30] – Why are clashes of beliefs so critical to an influencer?
- [26:25] – Setting the proper frame to get desired results
Valuable Insights by Bob:
- Influence is the ability to move a person to the desired action.
- Great influencers don’t try to push their ideas to others.
- Great influencers attract people.
- If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align.
- As human beings, one of the driving forces within us is freedom, making decisions for our lives.
- Only when you’re the boss of yourself, then you’re in the position to take a potentially negative situation and turn it into a win.
- Make sure that you’re the master of your emotions as opposed to your emotions being your master.
Notable Quotes:
[02:14] – “Tact is the language of strength.”
[05:15] – “People do things for their reasons, not our reasons.”
[15:54] – “By all means take your emotions along for the ride but make sure
you’re driving the car.”
[17:02] – “Self-control is the very essence of the character.”
More from Bob:
Bob Burg’s Books:
A Teacher’s Guide to The Go-Giver
Bob’s Website: https://burg.com/
Connect with Bob on Social Media:
https://www.facebook.com/burgbob
https://www.youtube.com/user/burgcommunications
https://www.linkedin.com/in/bobburg/